Google Product Data

Timing Is Everything: Driving Traffic Through Google Shopping – Clicks and Conversions

The holiday season is fast approaching, and online sellers know that Cyber Monday is the biggest day of the year. Online retailers who used Google Shopping ads over the past two years saw a 217% increase in conversions and a 219% increase in revenue between...

Google Shopping Key Policies – Your Product Data: Tax

Google’s Policy: “Google Shopping requires merchants to provide users with complete and correct tax information.” What It Means: 1. Certain countries (United States, Canada, India, Japan) have restrictions on how tax needs to be submitted: United...

Google Shopping Key Policies – Your Product Data: Shipping

Google’s Policy: “Google Shopping only allows the promotion of product listings and websites offering shipping to the areas or regions of the countries they are targeting.” What It Means: If you’re promoting your items in Google Shopping with...

Google Shopping Key Policies – Your Product Data: Return & Refund

Google’s Policy: “Google Shopping doesn’t allow product listings promoting websites that do not provide users with a clear and conspicuous return and refund policy.” What It Means: Because Google doesn’t approve or process and returns or...

Google Shopping Key Policies – Your Product Data: Titles & Descriptions

Capitalization Google’s Policy: “Excessive” or “gimmicky” capitalization is not allowed in title or description of item listings. Example: RUNNING SHOE -or- RUNning ShoE The following are examples of items that are allowed as policy exceptions:...

Google Shopping Key Policies – Your Product Data: Pricing and Payments

Google’s Policy: “Google Shopping requires merchants to provide users with clear and conspicuous pricing information.” What It Means: The price on an item’s landing page (the page a user “lands on” after clicking the link in Google...

Google Shopping Key Policies – Your Product Data: Marketplaces, Marketplace Sellers and Aggregators

Google’s Policy: Key Points - Data from marketplaces must be submitted by the marketplace, not individual sellers. Marketplaces must answer sellers’ questions regarding Google Shopping or Google Merchant Center. A multi-client account must be...

Change in AdWords policies for September 2014

Google has announced a new set of policies for AdWords that affects all sellers. The new policies cover four areas: Prohibited content Prohibited practices Restricted content Editorial and technical Many sellers have experienced early enforcement of some...