Issues and Recommendations for Product Advertising

Tips and tricks for Google Smart Shopping

Google has released the next generation of shopping campaigns: Smart Shopping Campaigns. The goal of Smart Shopping Campaigns is to help you simplify campaign management while driving sales and reach across Google using automation and machine learning....

How to create a Google Smart Shopping campaign

Before you begin Before you set up a Smart Shopping campaign, you’ll need to set up conversion tracking with transaction-specific values. Conversion tracking helps show you when your ads lead to sales on your website. You need an active, verified...

Google Smart Shopping Review 2019

Today we dissect the new Google Ads campaign format called Google Smart Shopping—including what it is, how it works, how to effectively set up Smart Shopping campaigns, and how your business advertising can become more successful using Smart Shopping...

Google Merchant Center Review 2019

Google is known around the world for its online services, most notably the company’s hugely popular search engine. Google has become the definition of searching for information on the internet. Google’s other enterprises include advertising...

Google Shopping Recommendations: Promoting Your Items? Or Promoting Overspending?

Okay, Google — help me advertise my items in Google Shopping! Everyone loves Google; we all know it’s the best way to find information on the internet. But when it comes to your Google AdWords Shopping Campaign, you shouldn’t treat Google...

Do Google’s Shopping campaigns work?

New and existing users of Google AdWords often ask, “Are Google Shopping campaigns an effective form of online advertising?” The answer is: “Absolutely – when they are managed properly!” Real-world seller results show that...

How to Optimize a Google Shopping Data Feed

Data Feed Optimization Your data feed is the file that you submit to Google Merchant Center containing all of your product information: rich data about your products, such as product names, product descriptions, sizes, colors, prices, etc. How Do I Optimize...

How Much Does Google Shopping Cost?

The overall cost of Google Shopping depends on several factors. In this post, we’ll explain these factors and provide information on how to set a realistic budget for your ad campaigns (and determine if you should use Google Shopping at all). Google...

Timing Is Everything: Driving Traffic Through Google Shopping – Clicks and Conversions

The holiday season is fast approaching, and online sellers know that Cyber Monday is the biggest day of the year. Online retailers who used Google Shopping ads over the past two years saw a 217% increase in conversions and a 219% increase in revenue between...

Google Shopping Key Policies – User Experience: Landing Page Content

Google’s Policy: “Google Shopping requires that after clicking a product listing, a user should end up on a landing page that works properly and displays a product offer that is essentially identical to the product listing you submitted to Google...