Google Shopping Key Policies – Your Product Data: Titles & Descriptions


Google’s Policy: “Excessive” or “gimmicky” capitalization is not allowed in title or description of item listings.

Example: RUNNING SHOE -or- RUNning ShoE

The following are examples of items that are allowed as policy exceptions:

  • Capitalized trademarks (“iPhone”)
  • Capitalized company or product names (“HarperCollins” or “PlayStation”)
  • Commonly inter capitalized words (“AdWords”)
  • Capitalizing only the first letters of words (i.e. Brand New In Box)
  • Capitalizing the first word after a slash ( / ) as in a web address (
  • Using acronyms (“UNICEF”), initials (UPS), phone numbers (1-800-OURSHOP), country (“UK”), or currency (“USD”)
Punctuation & Symbols

Google’s Policy: “Unnecessary” or “gimmicky” punctuation is not allowed in title or description of item listings. Title Example: “Beautiful Hair Ribbons!” Description Example: “You’ll love our hair ribbons!!! :)”

The following are examples of punctuation that is not allowed:

  • Exclamation mark in item title (none allowed)
  • Two or more exclamation marks in item description (one is allowed)
  • Repeated punctuation or symbols – example: $$$
  • Numbers, letters, or symbols that are not used as they are meant – example: “Leashes 4 Small Dogs” or “You’ll <3 Our Candles”
  • Bullet points in item descriptions

Here is a list of examples of symbols that are not allowed:


Exceptions to this policy:

  • Punctuation and symbols used as part of a company name (“3M” or “V8 Juice”)
  • Asterisks used in these cases:
  1. “5* customer support”
  2. *some conditions apply
  • Number used as product details (“24/7” or “1st,” “2nd,” “3rd”)
  • Double dashes ( — ) and ellipses ( … )

Google’s Policy: “Google Shopping doesn’t allow text that uses gimmicky repetition of words or phrases.”


  • New New Flatscreen Television
  • Custom-Made Wooden Furniture Made Custom

Google’s Policy: “Google Shopping doesn’t allow text that contains inappropriate spacing between words or punctuation.”

  • Extra spaces that make text harder to read
  • Extra spaces in between letters (“P l a t i n u m D i a m o n d E a r r i n g s”
  • Missing spaces in between words (“PlatinumDiamondEarrings”)

Exceptions to this policy:

  • Trademarked spacing (“Sony VAIO®”)
  • Extra spacing or missing spacing around punctuation like in these cases:
  1. “Style available in black , white , or grey”
  2. “Shirt+tie”
  3. $99.99
  4. 4inches
  • URL used in description text (“”)
Grammar & Spelling

Google’s Policy: Google Shopping doesn’t allow product listings with incorrect grammar or misspellings in title or description.

  • Wrong words (“All-Wether Running Shirt” — “Wether” instead of “Weather”)
  • Wrong verb tense (“Can be wearing in all types of weather” — “wearing” instead of “worn”)
  • Incorrect subject-verb agreement (“Our jewelry items has a money-back guarantee” — “has” instead of “have”)
  • Misspelled words

Exceptions to this policy:

  • Common misspellings that most people would understand (“nite” instead of “night”)
  • Abbreviations that most people would understand (“info” instead of “information”)
  • Commonly used informal words (“lovin” instead of “loving”)
  • Misspelled words used intentionally, as in a pun (“grate savings on kitchen utensils”
Relevance, Clarity, Accuracy

Google’s Policy: “Product listings must be relevant, clear, accurate, and descriptive of the products offered.”

  • Item listings must match the content on the landing page
  • Item listings cannot include promotional details (free shipping, sale information) or other details about your store (policies, stock, billing information)
  • Item listings cannot contain boilerplate text – text that is included in most or all listings
  • Item listings cannot simulate email inbox notifications
  • Item listings cannot contain “click here” or any other call-to-action phrases (“See our site for more items”)

Google’s Policy: “Google Shopping doesn’t allow product listings with images containing promotional messages, including watermarks or promotional text. Image links pointing to logos or other generic images are also not allowed.”

  • Use images of actual products, not a logo or brand name only
  • Store names and/or website URLs cannot be included as text or watermarks on an image
  • Promotional text (“free shipping” or “free gift with purchase”) is not allowed

What PrestoSell Does For You:

Our webmasters team monitors your data feed through our Google Merchant Center account. If your data feed is disapproved because of a problem in your item title or description, we’ll work with you and Google to resolve the problem quickly and get your item listings back in Google Shopping as soon as possible.

Did you find this article helpful? See what else PrestoSell can do for you.

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