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Google Shopping Key Policies – Your Product Data: Marketplaces, Marketplace Sellers and Aggregators

Google’s Policy:

Key Points -

  • Data from marketplaces must be submitted by the marketplace, not individual sellers.
  • Marketplaces must answer sellers’ questions regarding Google Shopping or Google Merchant Center.
  • A multi-client account must be used for a marketplace, where each seller’s data feed is submitted to a “sub-account.”
  • All items in a seller’s sub-account must meet Google’s policy standards. If a marketplace has an excessive amount of sellers that are not meeting these standards, the entire multi-merchant account can be suspended or deactivated.
  • Google reserves the right to deactivate sub-accounts of individual marketplace sellers.
  • Individual sellers are no longer allowed to submit data feeds to Google Shopping, unless the marketplace does not submit a feed on the seller’s behalf.
What It Means:

Google defines a marketplace as “commerce sites that host items and/or websites of multiple individual sellers on the same domain.” Individual sellers in that marketplace “are primarily responsible for setting prices, fulfilling orders, and servicing customers” but individual marketplace sellers are not allowed to submit their own data feed to Google Shopping.

In contrast, Aggregators are “third parties that submit items to Google on behalf of individual merchants. Each individual merchant is a separate entity and has a unique domain for its website.”

What PrestoSell Does For You:

PrestoSell is considered an Aggregator – we submit data feeds to Google Shopping on our clients’ behalf, but everything is done under your domain name. You are still the owner of your data – we just help you get it out there. Our webmaster team monitors your data feed, so we’ll know if there is a problem and help you correct it as quickly as possible – so you can get back to selling.

Did you find this article helpful? See what else PrestoSell can do for you.

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