Google Shopping Key Policies – User Experience: Landing Page Quality & Mirroring/Framing

Google’s Policy:

“Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.”

What It Means:

Google has certain requirements in place, called “Landing page quality” policies, that protect website visitors from:

  • experiencing an extreme amount of ads when visiting a website
  • difficulty in navigation because of ad content
  • viewing duplicate content on more than one website

Policy 3 – Mirroring and Framing (Copying Websites):

“Google Shopping doesn’t allow product listings for websites that copy the content of other websites, using techniques known as ‘mirroring’ and ‘framing.’ Mirroring refers to making multiple copies of the same website across different servers or domains. It can also refer to making a website that returns the same exact search results as another site. Framing refers to the use of HTML framesets to display the information from one website within another website.”

What It Means:

Google won’t allow item listings from sites that

  • just copy a page without adding any additional value or content
  • show identical content across multiple or templated sites
  • use identical logos, business names, or images across multiple sites
The Fix:

Make sure all of your website content is original. Don’t copy text, images, logos, or any other content from another site, whether you own it or not.

What PrestoSell Does For You:

Since your data feeds are submitted through our Google Merchant Center account, if Google thinks you’re violating their policies, they’ll tell us. If your content is original, we’ll ask you for documentation and then work directly with Google to get your items re-approved. If not, we’ll help you figure out what corrections need to be made to get your items back into Google Shopping.

Related Posts:

Google Key Policies – User Experience: Landing Page Quality & Arbitrage

Google Key Policies – User Experience: Landing Page Quality & Duplicate/Borrowed Content

Google Key Policies – User Experience: Landing Page Quality & Parked Domains

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