Archives for Feb,2017

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Do Google’s Shopping campaigns work?

New and existing users of Google AdWords often ask, “Are Google Shopping campaigns an effective form of online advertising?” The answer is: “Absolutely – when they are managed properly!” Real-world seller results show that...

How to Optimize a Google Shopping Data Feed

Data Feed Optimization Your data feed is the file that you submit to Google Merchant Center containing all of your product information: rich data about your products, such as product names, product descriptions, sizes, colors, prices, etc. How Do I Optimize...

How Much Does Google Shopping Cost?

The overall cost of Google Shopping depends on several factors. In this post, we’ll explain these factors and provide information on how to set a realistic budget for your ad campaigns (and determine if you should use Google Shopping at all). Google...