Issues and Recommendations for Product Advertising

Google Shopping Key Policies – Your Product Data: Shipping

Google’s Policy: “Google Shopping only allows the promotion of product listings and websites offering shipping to the areas or regions of the countries they are targeting.” What It Means: If you’re promoting your items in Google Shopping with...

Google Shopping Key Policies – User Experience: Landing Page Quality & Mirroring/Framing

Google’s Policy: “Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.” What It Means: Google has certain requirements in place, called...

Google Shopping Key Policies – Your Product Data: Return & Refund

Google’s Policy: “Google Shopping doesn’t allow product listings promoting websites that do not provide users with a clear and conspicuous return and refund policy.” What It Means: Because Google doesn’t approve or process and returns or...

Google Shopping Key Policies – Your Product Data: Titles & Descriptions

Capitalization Google’s Policy: “Excessive” or “gimmicky” capitalization is not allowed in title or description of item listings. Example: RUNNING SHOE -or- RUNning ShoE The following are examples of items that are allowed as policy exceptions:...

Google Shopping Key Policies – Your Product Data: Pricing and Payments

Google’s Policy: “Google Shopping requires merchants to provide users with clear and conspicuous pricing information.” What It Means: The price on an item’s landing page (the page a user “lands on” after clicking the link in Google...

Google Shopping Key Policies – User Experience: Landing Page Quality & Duplicate/Borrowed Content

Google’s Policy: “Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.” What It Means: Google has certain requirements in place, called...

Google Shopping Key Policies – User Experience: Landing Page Quality & Arbitrage

Google’s Policy: “Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.” What It Means: Google has certain requirements in place, called...

Google Shopping Key Policies – Your Product Data: Marketplaces, Marketplace Sellers and Aggregators

Google’s Policy: Key Points - Data from marketplaces must be submitted by the marketplace, not individual sellers. Marketplaces must answer sellers’ questions regarding Google Shopping or Google Merchant Center. A multi-client account must be...

Change in AdWords policies for September 2014

Google has announced a new set of policies for AdWords that affects all sellers. The new policies cover four areas: Prohibited content Prohibited practices Restricted content Editorial and technical Many sellers have experienced early enforcement of some...