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Google Shopping Key Policies – User Experience: Landing Page Quality & Parked Domains

Google’s Policy:

“Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.”

What It Means:

Google has certain requirements in place, called “Landing page quality” policies, that protect website visitors from:

  • experiencing an extreme amount of ads when visiting a website
  • difficulty in navigation because of ad content
  • viewing duplicate content on more than one website
Policy 4 – Parked Domain [LINK]:

“Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.”

What It Means:

Google won’t allow product feeds that come from sites with domain landing pages that contain only ads and/or links with no valuable content. A “landing page” is usually a website’s home page – like prestosell.com

The Fix:

Make sure that your landing page has original content, including (but not limited to) your business info, product listings and/or descriptions, or other helpful content.

What PrestoSell Does For You:

Our webmasters team monitors your data feed through our Google Merchant Center account. If your data feed is disapproved because of a suspected parked domain, Google will notify us. Then we’ll work with you and Google to resolve the problem quickly and get your item listings back in Google Shopping as soon as possible.

Related Posts:

Google Key Policies – User Experience: Landing Page Quality & Arbitrage

Google Key Policies – User Experience: Landing Page Quality & Duplicate/Borrowed Content

Google Key Policies – User Experience: Landing Page Quality & Mirroring/Framing

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