Google Shopping Key Policies – User Experience: Landing Page Content

Google’s Policy:

“Google Shopping requires that after clicking a product listing, a user should end up on a landing page that works properly and displays a product offer that is essentially identical to the product listing you submitted to Google in your product data, regardless of the user’s device, browser, location, cookies, your ad targeting choices, or any other consideration. After reaching your landing page, users must be able to return to the previous page where they clicked your product listing by clicking once [on] their browser’s back button.”

Note: Google defines a landing page as “the initial webpage rendered when a user clicks on one of your product listings, after passing through any redirects, and before the user takes any manual action.”

What It Means:

Google has several specific requirements for the landing page of an item listing:

  • A landing page cannot be under construction
  • Landing pages cannot link to an error page or display an error code beginning with a “4” or “5” (such as a 404 “not found” error)
  • A landing page must show an actual web page, and not an email address or a file. For example, an image, an audio or video file, or a document that requires another program to open, such as a PDF)
  • Landing pages cannot interfere with a web browser’s “back” feature or button. Users must be able to click the back button to return to their search results.
  • An item’s landing page must show the same item and offer that appears in the Google Shopping listing, no matter what device, web browser, location, cookies, etc. the user chooses. This includes price, availability, and language information. Item titles, description, and images can vary slightly, but it must be obvious that it is an essentially identical item.
  • The landing page must visibly display the title, description, image, price, currency, and availability of the item. A working “buy” button must also be present. Pop-up content cannot block any of this information.
  • The item offer must be prominent, especially when variant or related items (such as other size or color options) appear on the landing page as well.
  • For products that have variants (color, size, material, etc.) Google prefers an exact match to the listing. For example, for an apparel item that is available in small, medium, or large, the Google Shopping listing for the “small” size should link directly to the listing where the “small” size is already selected.
The Fix:

Landing pages have to link back to legitimation item listings, every time. Every link in your data feed file needs to match exactly to the correct item listing in your web store, and offer details need to be easily recognizable. Customers should be able to buy directly from the listing page, and also easily click back to their search results – no matter where or what device they’re shopping from.

What PrestoSell Does For You:

When our webmaster team initially sets up your data feed file in our Google Merchant Center account, they monitor the data over several days – to make sure there are no errors in the process, and that your item listings are accepted. If Google notifies us of any problems, we let you know right away and work with you to correct them as soon as possible.

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