Google AdWords Strategies

Do Google’s Shopping campaigns work?

New and existing users of Google AdWords often ask, “Are Google Shopping campaigns an effective form of online advertising?” The answer is: “Absolutely – when they are managed properly!” Real-world seller results show that...

How to Optimize a Google Shopping Data Feed

Data Feed Optimization Your data feed is the file that you submit to Google Merchant Center containing all of your product information: rich data about your products, such as product names, product descriptions, sizes, colors, prices, etc. How Do I Optimize...

How Much Does Google Shopping Cost?

The overall cost of Google Shopping depends on several factors. In this post, we’ll explain these factors and provide information on how to set a realistic budget for your ad campaigns (and determine if you should use Google Shopping at all). Google...

Timing Is Everything: Driving Traffic Through Google Shopping – Clicks and Conversions

The holiday season is fast approaching, and online sellers know that Cyber Monday is the biggest day of the year. Online retailers who used Google Shopping ads over the past two years saw a 217% increase in conversions and a 219% increase in revenue between...