Jill Ousey

Jill Ousey

Do Google’s Shopping campaigns work?

New and existing users of Google AdWords often ask, “Are Google Shopping campaigns an effective form of online advertising?” The answer is: “Absolutely – when they are managed properly!” Real-world seller results show that...

Timing Is Everything: Driving Traffic Through Google Shopping – Clicks and Conversions

The holiday season is fast approaching, and online sellers know that Cyber Monday is the biggest day of the year. Online retailers who used Google Shopping ads over the past two years saw a 217% increase in conversions and a 219% increase in revenue between...

Google Shopping Key Policies – User Experience: Landing Page Content

Google’s Policy: “Google Shopping requires that after clicking a product listing, a user should end up on a landing page that works properly and displays a product offer that is essentially identical to the product listing you submitted to Google...

Google Shopping Key Policies – User Experience: Landing Page Quality & Parked Domains

Google’s Policy: “Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.” What It Means: Google has certain requirements in place, called...

Google Shopping Key Policies – Your Product Data: Tax

Google’s Policy: “Google Shopping requires merchants to provide users with complete and correct tax information.” What It Means: 1. Certain countries (United States, Canada, India, Japan) have restrictions on how tax needs to be submitted: United...

Google Shopping Key Policies – Your Product Data: Shipping

Google’s Policy: “Google Shopping only allows the promotion of product listings and websites offering shipping to the areas or regions of the countries they are targeting.” What It Means: If you’re promoting your items in Google Shopping with...

Google Shopping Key Policies – User Experience: Landing Page Quality & Mirroring/Framing

Google’s Policy: “Google Shopping prohibits product listings that lead to websites that don’t provide the user with unique and valuable content on the landing page domain.” What It Means: Google has certain requirements in place, called...

Google Shopping Key Policies – Your Product Data: Return & Refund

Google’s Policy: “Google Shopping doesn’t allow product listings promoting websites that do not provide users with a clear and conspicuous return and refund policy.” What It Means: Because Google doesn’t approve or process and returns or...

Google Shopping Key Policies – Your Product Data: Titles & Descriptions

Capitalization Google’s Policy: “Excessive” or “gimmicky” capitalization is not allowed in title or description of item listings. Example: RUNNING SHOE -or- RUNning ShoE The following are examples of items that are allowed as policy exceptions:...